Every number, sourced
The numbers behind local marketing — with receipts.
These are published market averages, each shown with its source, year and evidence class. We cite them as benchmarks — never as your specific loss. Your free scan is what shows your actual numbers.
See your actual numbers — free scanHow to read these
Industry benchmark
Broad market research with a stated sample.
Vertical benchmark
Research relevant to a named industry.
Your business
Only your scan produces this — never a benchmark above.
Calls & lead capture
In CallRail's 2025 dataset, home-service businesses missed 14% of calls.
CallRail — 2025 SMB benchmarkIn CallRail's 2025 dataset, healthcare businesses missed 32% of calls.
CallRail — 2025 SMB benchmarkUp to 85% of callers whose call goes unanswered will not call back.
CallRail — 2025 SMB benchmarkReviews & reputation
Only 7% of consumers say they do not expect a business to respond to reviews.
BrightLocal — Local Consumer Review Survey 202563% of consumers expect a review response within roughly two days to one week.
BrightLocal — Local Consumer Review Survey 202597% of consumers read reviews for local businesses.
BrightLocal — Local Consumer Review Survey 202647% of consumers won't use a business that has fewer than 20 reviews.
BrightLocal — Local Consumer Review Survey 202668% of consumers will only use a business with four or more stars.
BrightLocal — Local Consumer Review Survey 202674% of consumers seek reviews written in the last three months.
BrightLocal — Local Consumer Review Survey 202667% of consumers often or always look at reviews after a local-business search.
BrightLocal — Consumer Search BehaviorLocal search & listings
Business directories made up about 31% of top-ten local organic results in BrightLocal's study.
BrightLocal — Business Listings Visibility StudyMore
Of 193 US local business sites we ran through a public agent-readiness checker in September 2026, 180 received a score; their average was 16 out of 100.
DigitalFunnels measurement — 193 local business sites, September 2026Of 338 local businesses we looked up from Google Places in September 2026, 301 had a website and only 100 published an email address a customer could find.
DigitalFunnels measurement — 338 local businesses, September 2026