Dental · compliance-led
Fill the schedule — without putting patient data in an AI.
Dental marketing is a trust-and-visibility game: reviews, a strong profile, and fast booking response. We run all of it as marketing automation — and our operating rule is simple: we don't send protected health information to the general AI, and clinical questions go to your staff.
For dental practices, our first offer is compliance-conscious marketing automation — not clinical advice, diagnosis, treatment, or unrestricted patient-data processing. It fills the schedule through visibility, reputation and booking response, with clear boundaries around anything protected.
In CallRail's 2025 dataset, healthcare businesses missed 32% of calls.
CallRail — 2025 SMB benchmark · Market context, not a claim about your business.
Where dental businesses lose customers
New-patient calls missed during procedures
→ the caller books a practice that answered
Few recent reviews vs. nearby practices
→ new patients choose the more-reviewed office
Inconsistent hours and info online
→ patients can't confirm you're open or in-network
What we run for you
Be found by new patients
Google Business Profile optimized for your services and area, kept active weekly.
Answer booking inquiries
Otto handles general scheduling and questions; anything about a condition or record is routed to your staff.
Build review trust
Post-visit review requests (no treatment details) and drafted replies for approval.
Keep info correct
Hours, insurance/network notes and contact details consistent across listings.
What a week can look like once you're set up — dental practice
- 4 new-patient inquiries answered and routed to your front desk
- 3 general review requests sent (no treatment details)
- Hours + insurance notes corrected on 3 listings
- 1 clinical question escalated to front desk
Illustrative sample of a weekly deliverable — not a specific customer's results.
Clear boundaries, honestly stated
Compliance-conscious marketing automation only — no PHI in the general AI path.
What we do
- General visibility, reviews and listings work
- Answers general scheduling questions
- Requests reviews without treatment details
What we don't
- We don't send protected health information to the general AI (it's routed to staff)
- No clinical advice, diagnosis or treatment content
- No patient records handled by general-purpose AI
This is marketing, not clinical care. Any workflow that would touch PHI requires a HIPAA-ready arrangement and a signed BAA first. As a matter of practice we don't send protected data to the general AI — sensitive items are routed to your staff.
Common questions
Is this HIPAA-compliant?
The service is marketing automation, and our operating practice is to keep protected health information out of the general AI path, with clinical questions routed to your staff. Before any workflow that would create, receive or store PHI, we require a HIPAA-ready arrangement and a signed BAA. We don't make a blanket compliance claim we haven't earned for your specific workflow.
Can the AI talk to patients about their treatment?
No. Once configured, Otto handles general scheduling and questions; anything about a condition, record or treatment is routed to your staff — the AI does not give clinical advice.
What about reviews — can you mention procedures?
No. Review requests and replies stay general and never reference a patient's treatment or health details.
Explore what runs it
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