Home Services
The job's on the roof. The lead's on the phone.
In home services the calls come while your crew is working — and a missed call goes to the next contractor. We get you found, catch every lead, and keep your reputation consistent.
Home services is a fast-response, high-trust business. Customers pick the contractor who shows up first in search, answers fastest, and looks reliable in reviews. We run all three for you.
In CallRail's 2025 dataset, home-service businesses missed 14% of calls.
CallRail — 2025 SMB benchmark · Market context, not a claim about your business.
Where home services businesses lose customers
Calls ring out while you're on a job
→ the homeowner calls the next contractor
Thin or old reviews vs. competitors
→ you look less established than you are
Hours or service area wrong on directories
→ customers can't tell if you cover them
What we run for you
Get found for the jobs you want
Google Business Profile optimized for your services and service area, kept active weekly.
Catch every lead
Missed-call text-back and instant replies are configured during onboarding to catch the lead when you can't pick up, qualify the job, and route it to you.
Build trust
Review requests after completed jobs, plus drafted replies for your approval.
Stay consistent
Hours, service area, phone and photos correct across the directories customers check.
What a week can look like once you're set up — home services
- 3 missed calls recovered by text-back
- 2 review requests sent, 1 five-star reply drafted
- Service-area + hours corrected on 4 directories
- 1 seasonal offer post published
Illustrative sample of a weekly deliverable — not a specific customer's results.
Clear boundaries, honestly stated
Standard mode with call/text consent controls (TCPA-aware).
What we do
- Answers and qualifies leads
- Missed-call text-back with opt-out (set up at onboarding)
- Requests reviews from real customers
What we don't
- No outbound texts without documented consent
- No messages during quiet hours
- No fabricated reviews
Outbound text and voice follow consent, quiet-hours and STOP/opt-out rules. You keep every account.
Common questions
I already get referrals — why do I need this?
Referrals are great, but most homeowners still check Google and reviews before calling. This makes sure that when they do, you show up, answer fast, and look trustworthy.
Will an AI answer my phone badly?
Otto handles the first response — answering, qualifying, texting back — and hands anything complex to you. It's supervised, and it discloses it's an assistant.
Do you lock me into a contract?
No. Month-to-month, you own your accounts, cancel anytime with a 14-day first-payment refund.
Explore what runs it
See where you're losing customers.
A free 2-minute scan scores your presence and shows the gaps — for your specific business, before any long explanation.
Scan my business — free