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Design System for B2B Web Apps

Component governance, tokens, and documentation to keep product + marketing aligned.

DigitalFunnels Editorial

Founder-led field note

October 24, 2025
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Component governance, tokens, and documentation to keep product + marketing aligned.

Key takeaways

  • Token strategy that maps to Tailwind and native mobile.
  • How to structure a design review council without slowing builds.
  • Documentation stack (Storybook + Notion) that designers actually use.

Need help implementing this? Book a working session with DigitalFunnels and we’ll blueprint the stack, automation, and integrations for you.

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