Google Local Services Ads
Connect high-intent local leads to a response path your team can operate.
One fee for every platform, and the creative to feed them.
Decision summary
The fit, the work and the boundary — before the deep detail.
Who it helps
Any business buying traffic, with or without local demand: online services, e-commerce, multi-region and B2B included.
The problem
I pay for clicks and get junk. I cannot tell which money came back and which burned.
What we do
We run your campaigns wherever the money works — Google, Meta, Bing — out of one budget you approve, and connect every ad to what the inquiry actually became. One fee covers all platforms: we move budget to whatever performs instead of charging you per channel.
How it works
Monitoring begins after account eligibility and verification; no lead-volume guarantee is implied.
What is included
- Campaigns on Google, Meta and Bing under one managed budget
- Budget moved to whatever performs — no per-platform fee
- Campaign structure, bids, audiences and placements
- Every ad connected to what the inquiry became
- Four AI-generated ad concepts a month, each resized for every placement we run
- Weekly read in money, not impressions
- Losing segments cut, not quietly funded
What is not included
- The ad budget itself — paid to the platforms, always owner-approved
- Creative beyond the four monthly concepts — see the creative packs
- Filming, actors and studio production
- Profile, review and listing work — that is the local track
- Answering the inquiries the ads produce — add Otto for that
Terms. Monthly plans run month to month — cancel at the end of any billing month, with a 14-day refund on the first payment. A year paid up front costs ten months. Ad budget is paid to the platforms, always owner-approved, and never mixed with our fee.
Inputs, measurement and timing
What we need from you
- Ad account access, or a new account we set up
- An approved monthly budget
- Your real margins, so we optimize toward profit rather than clicks
Time to first result
First data in 2 weeks. Meaningful conclusions about cost per customer take 4–6 weeks — earlier is guessing.
How results are measured
Leading signals
- Cost per inquiry
- Share of qualified inquiries
- Response speed on the paid channel
Lagging outcomes
- Cost per acquired customer
- Share of revenue from paid
Transparent paid-media model
The floor protects small budgets. Marginal bands scale with spend.
| Managed spend | Management fee | Fee basis |
|---|---|---|
| Up to $3,300 | $499 | Monthly floor |
| $3,300 | $499 | Monthly floor |
| $5,000 | $750 | 15% effective, using marginal bands |
| $10,000 | $1,500 | 15% effective, using marginal bands |
| $15,000 | $2,100 | 14% effective, using marginal bands |
Creative included each month
4 AI-assisted concepts and 0 AI-assisted videos, plus 0 custom concepts and 0 custom videos.
Every concept ships in every placement
- feed 1:1
- portrait 4:5
- story / reel 9:16
- landscape 1.91:1
No extra charge for placement variations.
Optional proof detailSee the benchmark and example output
Product output
Detected → Handled → Measured
Home services benchmark 2025
In CallRail's 2025 dataset, home-service businesses missed 14% of calls.
CallRail — 2025 SMB benchmark · 2025LSA readiness
Eligibility first. Then lead handling and economics.
Eligibility
Category, market, licensing and verification requirements are checked first.
Lead path
Calls and messages need coverage, qualification and a human escalation route.
Business result
Booked work and disputed or low-quality leads inform the operating decision.
Eligible lead path lacks an owner
Illustrative finding · a new local-service lead does not have a defined first-response owner.
Routing and campaign action assigned
Illustrative workflow · campaign or response-path work is assigned with owner approval.
Delivery and response reviewed
Connected-data target · report delivery, response handling and unresolved account issues.
Optional process detailSee what we detect and the work we do
What the scan detects
The visible gaps that start the work.
Eligibility and verification gaps
Industry, service area and visible verification readiness are checked before campaign promises are made.
Lead-response gaps
The current path from new call/message to first response and human ownership is mapped.
Profile consistency gaps
Core business facts are compared with the profile and landing destinations that support the ad presence.
Exact work we do
The operating rhythm.
Prepare the eligible account
Required business, service-area and verification inputs are organized for the owner-approved setup path.
Manage approved settings
Service categories, coverage, budget and lead destinations are maintained inside the approved envelope.
Review lead quality + response
Delivery, disputes where supported and response-path issues are reviewed as operational signals.
Commercial next step
Start Paid Media Growth.
One fee for every platform, and the creative to feed them.
$499/mo · or 15% of ad spend, whichever is greater
Common questions
Is every business eligible for LSA?
No. Availability depends on Google's supported industries, locations and verification requirements.
Is ad spend included?
No. The price is for management; platform spend is separate and always yours to approve.
How do I start LSA management?
Start with Paid Media Growth. Onboarding confirms eligibility, access and the operating boundary before management begins.
Not ready to buy?
Start with what the free scan can verify.
About 2 minutes · rule-based report